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About Us

Advantage Plus Service Group, LLC. was founded with the goal of assisting our clients in every aspect of their financial lives. We’ve provided the most personal service available, thus earning a reputation for excellence in our industry. For each of our clients we strive to help create financial stability and security to provide financial independence.

Our History

Advantage Plus Service Group, LLC (APSG) is a wholly owned subsidiary of Advantage Plus Federal Credit Union.  Established in December of 2007, the service group was created to bring more benefits to its members.   Operating as a CUSO, or a credit union service organization, APSG is able to provide its members with investing and insurance products , as well as tax and accounting services.  

Providing sound financial advice requires in depth knowledge of the financial industry and years of experience.  This is why in an effort to offer exceptional services, we acquired a local tax, insurance, and financial planning firm that has had years of professional experience.  APSG acquired Bruce B. Brown, CPA Chtd. at the inception of APSG.  For more than 30 years this firm has offered tax and accounting services in Pocatello and for over 20 years it has offered financial planning services.  Wally Hicks private insurance practice was also acquired to strengthen the insurance sector of APSG. 

Our Mission

APSG values its clients above all.  We take great pride in building personal relationships with our clients.  We feel that by centering these relationships on the highest level of integrity, trust, and expertise we will be able to nurture each relationship to a strength that cultivates loyalty and satisfaction.

Our Goals

Progression is central to our success at APSG.  Our goal is in tandem with Advantage Plus Federal Credit Union’s goal of continually looking for more ways to better serve our members.  It is our goal to take a holistic approach to financial health.